CRM
CRM helps answer who you are talking to, what has been agreed and what comes next. It connects marketing, sales and service around each customer.
Types of business systems
Systems rarely fit neatly into a single category. We identify the decisions and data that need to connect different parts of your organisation.
CRM helps answer who you are talking to, what has been agreed and what comes next. It connects marketing, sales and service around each customer.
ERP connects transactions across departments through shared data. It brings the customer order, purchase, goods issue and financial settlement into one workflow.
MRP answers what is needed, how much and by when to fulfil the plan. It connects the product structure with inventory, delivery dates and demand.
WMS links the physical movement of goods to records in the system. It identifies the location and task, and confirming the operation updates the process status.
MES shows what is happening in production: operations started, quantities completed, defects and reasons for stoppages. It connects the plan with shop-floor data.
BPM helps describe and improve workflows across people and systems. It shows who takes the next step and what is needed to make a decision.
These functions can coexist in one product. An ERP may include CRM and MRP, while a custom system may handle a particular BPM workflow and some warehouse operations. The name helps describe responsibilities but does not define the complete scope.
We start with the process and the tools already in use. Only then do we decide which functions to develop, buy or connect through integration.
Sales agrees on terms, planning checks requirements, the warehouse issues materials, and production reports completion. System names describe different responsibilities in this flow; they do not dictate how many applications are needed.
BPM helps define rules and decisions between stages. Integration transfers information between tools. In a simpler company, several roles can be performed by one system with well-separated modules.
Client, arrangements and accepted offer.
Documents, material needs and deadlines.
Material movement and actual execution.
Settlement, status and follow-up.
Not every company needs production, a complex warehouse or all the areas described.
The lack of call history indicates CRM needs. Uncertainty about where the goods are leads to WMS. Material shortages require a look at MRP planning, and unknown job progress requires a look at MES execution data.
Write down the last three difficult cases and see what data was missing to make a decision. This is a better starting point than comparing the number of features in the catalog. The guides below show the inputs, examples and boundaries of each area.
Comparison
| Area | The main question | Sample data |
|---|---|---|
| CRM | What has been agreed with the client and what is the next step? | Contacts, offers, opportunities, applications. |
| ERP | How to link company operations and resources? | Orders, purchases, stock, documents. |
| MRP | What does production need, how much and when? | BOM, inventory, demand, delivery dates. |
| WMS | Where is the goods and how to make a move? | Locations, lots, dispositions, confirmations. |
| MES | What was actually done in the hall? | Operations, quantities, consumption, quality, downtime. |
| BPM | Who has the case and what determines the decision? | Roles, stages, forms, history. |
Let’s start with a conversation
Describe a specific difficulty. We will determine whether a new function is needed, a streamlining of the process or a combination of current tools.
Select the system area